[Business BOOTCAMP] Monday Briefing

Hi Friends,

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It is time for the Monday Briefing! I am pretty excited about this month’s 🎙️COMPLETION PRIZE, so scroll for info!!

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ASSIGNMENT SUMMARY:

We are in week number 1 of Month 5! In our final months of Bootcamp I am going to be unpacking my entire Content Marketing Strategy for you.

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This week, I am addressing the importance of a Service-based Mindset in Marketing:

Lesson 1 in Month 5: Marketing Mindset & Messaging

(be sure you are logged in when clicking this button or you will see “not enrolled”)

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Good Marketing is founded on 3 principles, primarily:

1. Addressing the motive rather than promoting the product. (as counter-intuitive as that sounds)
2. Speaking always and only to your ideal customer.
3. Delivering value first: serve before you sell.

Principle #3 has been the most important for my business: serve before you sell.

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In my first year of marketing, I was giving my customer base a lot more than I was receiving.

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I “gave” in 3 primary ways:

1. A variety of (valuable) Opt-in Offers.
2. Educational Blog Posts and Videos.
3. Product Samples.

These were ways of giving that were tied into my Lead Capture strategy (the one that I taught you in Phase 2), so it was a win-win… but the premise is the same: I had to give before I could ask…

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and it paid off…

By the time I had products ready to sell, I had an email list of people that I had been serving (through a free resource, videos about my flock, and educational blog post)…

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…and these people were warmed up ready to buy.

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This is also why I suggest that you start marketing before your product is ready to sell. The warm-up process takes time :).

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🌱 What a soil base and a customer base have in common…

As regenerative farmers, we know that a soil base usually requires that we give it something before we pull a harvest out of it. The same principle applies with to a customer base. Constantly taking is never a winning strategy. The size of our harvest typically relies on the strength of our input…

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More on a how to establish a Service Based Mindset in Marketing in Assignment 1:

COMMUNITY UPDATES:

PODCAST IS UPDATED!

I have updated the member-only podcast with:

• ​Month 5’s Live Coaching Instruction (an easy way to listen on the go).

Here is how to add the Member-Only Podcast to your Podcast Library:

1. COPY this URL: https://feeds.buzzsprout.com/1461007.rss​
2. Open your podcast Library
3. Click the 3-dots in the upper right corner
4. Select “Follow Show by URL”
5. PASTE.

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COMPLETION PRIZES for Month 5:

All students to complete this month’s assignments will be entered into a drawing for one RODE NT-USB Mini USB PODCASTING Microphone. This connects to your laptop or tablet and is ideal for Podcasting and recording audio narration for YouTube videos.

As a reminder: completion prizes are a fun incentive to stay focused, not an encouragement to rush :).

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Keep at it, slow and steady!

-the Shepherdess

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“And let the beauty of the LORD our God be upon us: And establish thou the work of our hands upon us; Yea, the work of our hands establish thou it.” Psalm 90:17

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Earnings Disclaimer: Every effort is made to equip you with the tools and strategies you need to reach specific financial goals. However, there is no guarantee that you will earn money using the classes I provide for you. God alone gives the increase and will dictate whether you are profitable or not. This education comes with no warranties or guarantees. By participating you agree that you understand this earnings disclaimer.

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